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5/14/2022
18 : 14
Weekender: Peloton races to revitalize brand with help from star instructors
Signup | Forward Marketing Dive Weekender May 14, 2022 | A roundup of this week's most read stories Impact BROUGHT TO YOU BY — impact.com State of partnership marketing 55% of marketers report
5/13/2022
15 : 34
May 13 - Kia takes inspiration from nature sounds | Burger King dishes out glitchy rewards
Burger King goes for gamers with glitchy deals; JC Penney taps new marketing chief; Google adds customizable ads on search and YouTube View online | Signup | Forward Marketing Dive Daily Dive May 13,
5/12/2022
15 : 44
May 12 - Oreos double as canvas for LGBT support | Peloton ad spend dips 22% in Q1
Peloton ad spending plunged as new users wane, analysis finds; How streaming TV platforms upped their games at the NewFronts; Sneaker supremacy: Nike and Adidas battle for brand love View online |
5/12/2022
14 : 24
May 11 - Pepsi, Pizza Hut team up on AR soccer game | Netflix ads could hit by end of year
Netflix is finally open to ads. What's next?; Sneaker supremacy: Nike and Adidas battle for brand love; How streaming TV platforms upped their games at the NewFronts View online | Signup | Forward
5/10/2022
15 : 34
May 10 - Nike and Adidas battle for brand love | Doritos hosts virtual 'Stranger Things' concert
Doritos hosts virtual concert from the Upside Down for 'Stranger Things'; Female CMOs overtake male ones for the first time, report says; Publicis acquires Profitero to add analytics layer to
5/9/2022
15 : 14
May 9 - Taco Bell swaps mundane meals with TikTok effort | Peloton seeks post-pandemic relevance with refresh
Peloton races to revitalize brand with help from star instructors; Coors Light wants to chill rooftops this summer with novel billboards; Xbox levels up mobile app through stories feature; Campaign
5/7/2022
18 : 14
Weekender: Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world
Signup | Forward Marketing Dive Weekender May 7, 2022 | A roundup of this week's most read stories Campaign Monitor BROUGHT TO YOU BY — Campaign Monitor Connect and convert with SMS marketing
5/6/2022
15 : 24
May 6 - Malibu's hyperreal, neon-drenched world | Metaverse understanding is still loading
Metaverse goes mainstream, but most consumers still don't understand it; Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; TikTok's new premium ad unit aligns brands with top 4%
5/5/2022
15 : 34
May 5 - TikTok’s new premium ad unit | Heineken hacks search results to correct gender bias
Heineken raises a glass to female soccer fans in new campaign; WPP partners with Epic Games to boost metaverse offering; Celebrity-created RTD cocktails hit shelves with new Thomas Ashbourne brand; How
5/4/2022
15 : 14
May 4 - Taco Bell seeks to solve global problems with Lil Nas X | Michelob Ultra pits John McEnroe against himself
Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; Snapchat partners with Cameo to streamline brand-creator ad deals; How Coke and Pepsi's rivalry shaped marketing — and where it
5/3/2022
16 : 44
May 3 - How Coke and Pepsi's rivalry shaped marketing | Amazon lures brands with new streaming tech
Amazon looks to lure brands with new streaming tech integrations; GroupM reorganizes agencies to create digital powerhouses; Benefit Cosmetics reinforces gaming link with 9-tournament series View
5/2/2022
15 : 14
May 2 - H&M taps Pete Davidson to reach more men | Sweetgreen shoots for three-pointer with Devin Booker
Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot; Panera partners with T-Pain and Ntwrk to promote chicken sandwich; TikTok deepens AR investment with Camera IQ
4/30/2022
18 : 14
Weekender: What Elon Musk's Twitter takeover means for advertisers
Signup | Forward Marketing Dive Weekender April 30, 2022 | A roundup of this week's most read stories Forrester BROUGHT TO YOU BY — Forrester Forrester B2B Buying Survey Results Get ahead of
4/29/2022
15 : 24
April 29 - Burger King seeks cultural relevancy with OKRP | Amazon misses ad sales forecast
Amazon misses ad sales forecast, capping off rough run of tech earnings; Topo Chico Hard Seltzer wants consumers to ditch Cinco De Mayo frills; TikTok deepens AR investment with Camera IQ tools View
4/28/2022
15 : 24
April 28 - McDonald's boosts Latino film talent | Meta's metaverse bets gain traction
Facebook sees users grow again while metaverse bets gain traction; Budweiser seeks millennial attention with new creator-focused campaign; What marketers should consider when it comes to metaverse
4/27/2022
15 : 14
April 27 - KFC shows off new creative direction | YouTube drags down Google
YouTube drags down Google performance as challenges pile up; AB InBev generates donations for Ukraine with limited-release beer; What Elon Musk's Twitter takeover means for advertisers; How
4/26/2022
15 : 24
April 26 - What Musk's Twitter deal means for advertisers | Preparing for cookie deprecation
How prepared is the ad industry for a cookieless future?; Malibu calls for eternal summer with new campaign; WPP's e-commerce service expands with supply chain and logistics; What marketers should
4/25/2022
15 : 14
April 25 - Degree boosts inclusivity with metaverse marathon | Taco Bell takes drag brunch on tour
Taco Bell takes drag brunch on tour at Cantina locations; Campaign Trail: Veuve Clicquot savors small moments and 250 years; Spot Pet Insurance employs Cameo for star-studded campaign View online |
4/23/2022
18 : 14
Weekender: Campaign Trail: Veuve Clicquot savors small moments and 250 years
Signup | Forward Marketing Dive Weekender April 23, 2022 | A roundup of this week's most read stories Sitecore BROUGHT TO YOU BY — Sitecore Explore the customer data marketplace Learn about the
4/22/2022
15 : 34
April 22 - AB InBev appoints new global CMO | Veuve Clicquot emphasizes small moments
Campaign Trail: Veuve Clicquot savors small moments and 250 years; Snap's ad business challenged as global chaos adds to Apple headwinds; NBA and Google gamify playoffs with virtual app experience;